Pretty busy lately I have heard the topic of mobile payment, ranging from the NFC to M-commerce. I am quite curious whether there are countries that have started to try this concept in practice. Finally, after exploring a variety of tech sites, I managed to find one example that combines technological innovation in the field of smartphones and e-commerce in daily life.
The concept of a virtual store by utilizing QR codes, smartphone and online store website turned out to have been present in Korea under the name Tesco Subway Virtual Store. Initially the Tesco just want to expand the market to monopolize the number of supermarkets in Korea. Over time as well as some survey on the lifestyle of Koreans, then comes the idea to expand the use of e-commerce media. Tesco thinking how they can expand by increasing the number of stores but with the cost of making the store very low. Finally appear to create a unique concept store in the subway terminal (subway). Unique part is, the store made only in the form of paper tape on the wall. The paper displays the image is identical to the shelves containing the Tesco product sold. To buy the product, the buyer just simply scan the QR code with their smartphones.
After selecting choose the items in the paper and determine the amount in smartphone applications, then the payment is done online and later the goods have been ordered will be directly delivered to the home of the buyer.
Tesco own party hopes that this virtual market, their customers can shop while waiting for the subway schedule to come. They want to change the time to wait for the Koreans to be more useful. They also said the presence of these products, long queues at the supermarket can be avoided. With the support of the lifestyle of Koreans are literate in technology, virtual product they market is expected to hit all Korea.
neovanatica is a well known professional blogger and Information Technology teacher. He holds an Information System degree in Computer Science. 
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